Your choice
The first time you visit, we ask whether you consent to analytics and marketing. The switches start off, and “Accept all” and “Save choice” carry equal weight. You can change your choice here or at the bottom of every page:
The button deletes your saved choice and shows the box again. Cookies that have already been set can be removed in your browser settings.
Necessary storage, no consent needed
The site needs to remember your choices and whether you are signed in. Your choices are kept in your browser’s local storage, not in a cookie, and are never sent to us or anyone else. If you sign in to Mit BY, the cleaning portal or our admin, we set a cookie that is only sent to that part of the site.
| Name | Type | Purpose | Duration |
|---|---|---|---|
| byadm:samtykke | Local storage (localStorage) | Remembers your analytics and marketing choice | Until you change it or clear your browsing data |
| byadm:tema | Local storage (localStorage) | Remembers light or dark mode, if you picked one | Until you pick “Auto” or clear your browsing data |
| byadm:gemte-ophold | Local storage (localStorage) | Remembers the homes you have saved with the heart on BY Stays | Until you remove them or clear your browsing data |
| byadm:bydirekte | Tab storage (sessionStorage) | Remembers your BY Direkte sign-up in the tab, so you land in the same place if you go back from the payment | Until the sign-up is complete or the tab is closed |
| byadm_ejer | Cookie, only on /mit-by/ | Keeps you signed in to Mit BY | 30 days, or until you sign out |
| byadm_portal | Cookie, only on /rengoering/portal/ | Keeps you signed in to the cleaning portal | 12 hours, or until you sign out |
| byadm_admin | Cookie, only on /admin/ | Keeps staff signed in to our admin | 14 days, or until you sign out |
| byadm_intern | Cookie, only on /api/ | Only set on our staff’s own devices when they open our admin signed in, so their visits to the site are not included in our page counter | 1 year |
Analytics, consent needed
If you consent to analytics, Google Analytics 4 and Microsoft Clarity set these cookies. The purposes are the providers’ own descriptions (Google, Microsoft). Cookies on clarity.ms and bing.com are third-party cookies that Microsoft sets on its own domains.
| Name | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics | Distinguishes visitors | 400 days |
| _ga_7TV6QEZJJS | Google Analytics | Keeps the session state | 400 days |
| _clck | Microsoft Clarity | Keeps the Clarity ID and preferences for this site | 1 year |
| _clsk | Microsoft Clarity | Joins several page views into one recording | 1 day |
| _cltk | Microsoft Clarity (sessionStorage) | Used by Clarity during the visit | Until you close the tab |
| CLID | Microsoft (clarity.ms) | Records the first time Clarity saw the browser on any site using Clarity | |
| MUID | Microsoft (clarity.ms and bing.com) | Recognises the browser across Microsoft sites for advertising, analytics and operations | 390 days |
| MR | Microsoft (clarity.ms and bing.com) | Decides whether to refresh MUID | 7 days |
| SRM_B | Microsoft (bing.com) | Set by Microsoft Bing together with MUID. | 390 days |
| SM | Microsoft (clarity.ms) | Syncs MUID across Microsoft domains | Until you close the browser |
| ANONCHK | Microsoft (clarity.ms) | Shows whether MUID is passed to ANID, Microsoft’s advertising cookie. Clarity does not use ANID, so the value is always 0 | 10 minutes |
Marketing, consent needed
Today, consenting to marketing sets no extra cookies. We pass your consent on to Google and Microsoft, so their tools may use data to measure adverts, and if you have also consented to analytics, Clarity may share data with Microsoft Advertising (Microsoft). If you arrive from an advert, the tab also remembers the campaign details, so they can go with your request if you ask for an estimate.
| Name | Provider | Purpose | Duration |
|---|---|---|---|
| byadm:utm | BY Administration (sessionStorage) | Remembers campaign parameters such as utm_source or a click ID from the page you landed on, so they can go with your enquiry | Until you close the tab |
| _fbp | Meta | Recognises the browser so Meta can measure whether an advert led to an enquiry | 90 days |
| _fbc | Meta | Stores the click ID when you arrive from an advert on Facebook or Instagram | 90 days (Meta) |
The Meta Pixel only loads after you consent to marketing.
The property finance pages have no Meta and no Clarity
On the pages about property finance, we load neither Meta nor Microsoft Clarity, not even when you have consented to analytics and marketing. A visit to those pages may say something about your finances, so we do not share it with Meta and do not record it. Google Analytics and our own page counter count the visit as on the rest of the site.
How to delete cookies
You can always delete cookies and local storage in your browser settings. We will then ask for consent again on your next visit. Read more about how we handle personal data in our privacy policy.
