Your choice
The first time you visit, we ask whether you consent to analytics and marketing. The switches start off, and “Accept all” and “Save choice” carry equal weight. You can change your choice here or at the bottom of every page:
The button deletes your saved choice and shows the box again. Cookies that have already been set can be removed in your browser settings.
Necessary storage, no consent needed
The site needs to remember your choices. It does so in your browser’s local storage, not in a cookie, and the information is never sent to us or anyone else.
| Name | Type | Purpose | Duration |
|---|---|---|---|
| byadm:samtykke | Local storage (localStorage) | Remembers your analytics and marketing choice | Until you change it or clear your browsing data |
| byadm:tema | Local storage (localStorage) | Remembers light or dark mode, if you picked one | Until you pick “Auto” or clear your browsing data |
Analytics, consent needed
If you consent to analytics, Google Analytics 4 and Microsoft Clarity set these cookies. The purposes are the providers’ own descriptions (Google, Microsoft). Cookies on clarity.ms and bing.com are third-party cookies that Microsoft sets on its own domains.
| Name | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics | Distinguishes visitors | 400 days |
| _ga_7TV6QEZJJS | Google Analytics | Keeps the session state | 400 days |
| _clck | Microsoft Clarity | Keeps the Clarity ID and preferences for this site | 1 year |
| _clsk | Microsoft Clarity | Joins several page views into one recording | |
| _cltk | Microsoft Clarity (sessionStorage) | Used by Clarity during the visit | Until you close the tab |
| CLID | Microsoft (clarity.ms) | Records the first time Clarity saw the browser on any site using Clarity | |
| MUID | Microsoft (clarity.ms and bing.com) | Recognises the browser across Microsoft sites for advertising, analytics and operations | 390 days |
| MR | Microsoft (clarity.ms and bing.com) | Decides whether to refresh MUID | 7 days |
| SRM_B | Microsoft (bing.com) | Set by Microsoft Bing together with MUID. | 390 days |
| SM | Microsoft (clarity.ms) | Syncs MUID across Microsoft domains | Until you close the browser |
| ANONCHK | Microsoft (clarity.ms) | Shows whether MUID is passed to ANID, Microsoft’s advertising cookie. Clarity does not use ANID, so the value is always 0 | 10 minutes |
Marketing, consent needed
Today, consenting to marketing sets no extra cookies. We pass your consent on to Google and Microsoft, so their tools may use data to measure adverts, and if you have also consented to analytics, Clarity may share data with Microsoft Advertising (Microsoft). If you arrive from an advert, the tab also remembers the campaign details, so they can go with your request if you ask for an estimate.
| Name | Provider | Purpose | Duration |
|---|---|---|---|
| byadm:utm | BY Administration (sessionStorage) | Remembers campaign parameters such as utm_source or a click ID from the page you landed on, so they can go with your enquiry | Until you close the tab |
| _fbp | Meta (planned) | Recognises the browser so Meta can measure whether an advert led to an enquiry | |
| _fbc | Meta (planned) | Stores the click ID when you arrive from an advert on Facebook or Instagram | 90 days (Meta) |
The Meta Pixel is not in use. When it is, it will only load after you consent to marketing.
Embeds on some pages
Two pages show content straight from another provider: the calendar on book a meeting comes from Cal.com, and the form on get started from ClickUp. The provider sets its own cookies as soon as the embed loads, even without consent. Measured in Chrome on 23 September 2026:
| Name | Provider | Purpose | Duration |
|---|---|---|---|
| __cf_bm | Cal.com via Cloudflare (cal.eu) | Protection against bots (Cloudflare) | 30 minutes of inactivity |
| __Secure-next-auth.csrf-token | Cal.com (cal.eu) | Security token in the calendar’s sign-in system | Until you close the browser |
| __Secure-next-auth.callback-url | Cal.com (cal.eu) | Technical cookie in the calendar’s sign-in system | Until you close the browser |
| __ps_did, __ps_fva, __ps_lu, __ps_r | ClickUp (clickup.com) | 1 year | |
| __ps_sr, __ps_slu | ClickUp (clickup.com) | Less than a day |
How to delete cookies
You can always delete cookies and local storage in your browser settings. We will then ask for consent again on your next visit. Read more about how we handle personal data in our privacy policy.
