Exclusive penthouse rented out to premium guests
9 March 2026 · 3 min read · Airbnb
A couple contacted BY Administration with a clear wish for renting out their newly bought luxury apartment.
They did not want maximum occupancy, but the right guests, who would enjoy this exclusive experience.
BY Administration analysed the short-term rental market in Copenhagen and developed a targeted strategy.With dynamic pricing and targeted marketing, BY Administration quickly reached the guests who were looking for a place to stay with outstanding features. For this apartment, it was specifically the view over Copenhagen, which is completely unique. But it can also be an ideal location, closeness to nature, unique interior design or something else entirely.
Specifically, for this type of landlord with special rental goals we follow a simple strategy based on 3 factors:
1. Premium pricing
If the apartment has special qualities, the price should of course reflect the demand. The price also matters because it often affects which type of guests you attract: families, business travellers, couples or perhaps a completely different audience you want to reach. So you need to decide who you want to stay in your home. We help you with that.
2. Professional photography
Unfortunately, many landlords get this wrong. They wrongly believe that a small investment in professional photography will not help their listing reach their specific audience. That is not true. This is mainly because the photos, and their quality and look, are the first thing we see, before we read the description or anything else. That is why it is so important. We work with Modo partners, who are very good at making your apartment shine.
3. Targeted marketing on the booking platforms Airbnb and Booking.com
Our marketing on Airbnb and Booking.com is aimed at hosts with exclusive apartments, where quality, look and the right positioning are crucial to attracting the right guests. We work strategically with visibility on the platforms, so the home looks attractive in both searches and recommendations.
Among other things, this means optimising the title, description and keywords, so the apartment is found by guests looking for unique and luxurious stays. We also work with structure, language and content optimised for the platforms’ algorithms, AI-based recommendation systems and traditional search engines such as Google.
This leads to more views and, even more importantly, attracts the guests who value an exclusive home and are willing to pay for quality, location and a special experience. In this way, the marketing becomes a tool for improving the occupancy rate, the type of guest and the overall income.
The apartment was positioned as an exclusive holiday home in Copenhagen, which attracted guests who valued quality and at the same time secured high earnings per stay.“BY Administration understood exactly how our home should be presented. We now attract guests who really appreciate our home. It gives us peace of mind to know that they treat our home with respect and care.”
The owners, Carlsberg Byen
